Nihon Shurui Hanbai Co., Ltd.
Corporate Information

• Company Profile

Company Profile

Export Business

We source outstanding Japanese alcoholic beverages and foods from across Japan and export them worldwide.
Responding to the global popularity of Japanese cuisine-especially sushi-we work with trusted partners in the United States, Asia, Oceania, and Europe to deliver carefully selected sake and authentic shochu from breweries all over Japan.
Our strength lies in our close relationships with producers, our deep knowledge of regional brands, and our ability to match the right products with the needs of each market.

Building Strong Partnerships with Overseas Importers

We place great importance on long-term partnerships with our overseas importers.
We actively participate in trade fairs and tasting events in your market and promote Japanese sake and authentic shochu together with our local partners.
We invite overseas partners to Japan to join trade shows, visit breweries, and conduct on-site market tours.
Through these activities, we share market insights, exchange ideas, and develop new strategies for growth.
This close collaboration has helped us build strong, trust-based partnerships and expand the presence of Japanese products in overseas markets.

Developing New Sales Channels in Global Markets

We are constantly exploring new countries, regions, and customer segments.

• Participation in major international food and beverage trade shows
• Attendance at business meetings and buyer-matching events in Japan that host overseas buyers
• Market research and proposal of suitable products for new channels such as restaurants, retail shops, and e-commerce

By combining on-the-ground market information from our partners with our product expertise, we help importers open up new sales channels and grow their business with Japanese products.

Product Development for Export Markets

We work closely with breweries and food producers across Japan to develop products tailored to each market.

• Sourcing new products that meet specific market needs (flavor profile, packaging, price range, etc.)
• Developing original items and exclusive labels for our partners
• Adjusting specifications for export (labeling, volume, design) in line with local regulations and consumer preferences

By reflecting the requests of our overseas importers in product development, we aim to offer unique, competitive products that stand out in your market.

If you share your market needs, target customers, and sales strategy with us, we will propose the most suitable Japanese products and support you in building a successful, sustainable Japanese portfolio in your country.

Contact us

NIHON SHURUI HANBAI CO., LTD.